Scrunchie | Twisp, WA | 2013

Hair care is loaded with cheap, simple inventions that affect millions of lives. What’s more basic than a comb or bobby pin? And though more complicated, scrunchies wield great power as holders of hair for when women spring into action. Tying back locks to ensure clear vision and reduce distractions has become a “battle ready” precaution for, say, leading a mountain rescue or making baby’s lunch. One elastic band transforms her from dinner-date fashionable to kickass professional.